We bother to give back.

We believe a better cycling environment benefits everyone - a cleaner environment, reduced transportation costs, and safer roads for not just cyclists, but motorists and pedestrians as well. You most likely do too, but just haven't bothered to do anything about it. We make it easy for you to support cycling advocacy or charity - when you buy from us, we'll donate a portion of the proceeds to a cycling related non-profit.


Your money. Your choice.

Since the money is yours anyway, we thought it would only be fair that you get to choose where your money goes - to the cause that you believe in most or one that has the greatest impact on you. See a worthy non-profit not listed here? Please let us know!



HUB - Vancouver Area Cycling Coalition

Scope: Vancouver, BC


HUB (formerly the Vancouver Area Cycling Coalition) was established in 1998 to address cycling issues in Metro Vancouver. They've educated thousands of children and adults, motivated thousands more, and advocated for improvements that will benefit folks that aren't on a bike yet.


Bikes Belong

Scope: North America


The Bikes Belong Coalition was formed in 1999 to put more people on bikes more often. From helping create safe places to ride to promoting bicycling, they carefully select projects and partnerships that have the capacity to make a difference.

League of American Cyclists

Scope: United States


The League's mission is to promote bicycling for fun, fitness and transportation and work through advocacy and education for a bicycle-friendly America. They do this by representing the interests of the nation's 57 million cyclists.

World Bicycle Relief

Scope: Africa


World Bicycle Relief is dedicated to providing access to independence and livelihood through The Power of Bicycles. Compared to walking, bicycles represent an enormous leap in productivity and access to healthcare, education and economic development opportunities.